McKinsey & Company is a global management consulting firm founded in 1926 by University of Chicago professor James O. McKinsey, that offers professional services to corporations, governments, and other organizations. McKinsey is the oldest and largest of the "Big Three" management consultancies (MBB), the world's three largest strategy consulting firms by revenue.

McKinsey & Company是一家全球管理咨詢公司，由芝加哥大學(xué)教授James O. McKinsey于 1926?年創(chuàng)立，為企業(yè)、政府和其他組織提供專業(yè)服務(wù)。麥肯錫是“三巨頭”管理咨詢公司（MBB）中歷史最悠久、規(guī)模最大的一家，按收入計(jì)為全球三大戰(zhàn)略咨詢公司。

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The metaverse is still being defined, both literally and figuratively. Yet its potential to unleash the next wave of digital disruption seems increasingly clear, with real-life benefits already emerging for early adopting users and companies. As we saw in previous shifts in technology such as the emergence of the internet followed by social media, mobile, and cloud, novel strategies can quickly become mainstream. The metaverse has the potential to impact everything from employee engagement to the customer experience, sales and marketing, product innovation, and community building.

This report examines the metaverse’s building blocks, investment flows, and what is driving them, and how consumer and business behavior is evolving, its potential economic impact, and actions business leaders should consider to capture value.

無(wú)論是從字面上還是從象征意義上講，元宇宙都還在定義之中。然而，它釋放出下一波數(shù)字顛覆的潛力似乎越來(lái)越明顯，早期的元宇宙用戶和公司已經(jīng)嘗到了實(shí)實(shí)在在的甜頭。正如我們?cè)谥暗募夹g(shù)變革中所看到的那樣，像是互聯(lián)網(wǎng)的出現(xiàn)，以及隨后的社交媒體、移動(dòng)和云計(jì)算，新穎的戰(zhàn)略可以迅速成為主流。元宇宙有可能影響到從員工參與到客戶體驗(yàn)、銷售和營(yíng)銷、產(chǎn)品創(chuàng)新和社區(qū)建設(shè)等各個(gè)方面。

本報(bào)告研究了元宇宙的構(gòu)建、投資流和驅(qū)動(dòng)因素，以及消費(fèi)者和商業(yè)行為如何演變、其潛在的經(jīng)濟(jì)影響，以及商業(yè)領(lǐng)袖為獲取價(jià)值應(yīng)考慮什么。

— ?There continue to be questions around the longevity and potential of the metaverse, with some view regarding it as merely a rebranded gaming platform of little wider interest.?We do not share that skepticism and believe the metaverse has the potential to be the next iteration of the internet. It may seamlessly combine our digital and physical lives by featuring a sense of immersion, real-time interactivity, interoperability across platforms and devices, the ability for thousands of people to interact simultaneously, and use cases spanning activities well beyond gaming.

— ?The metaverse’s technology stack has four core building blocks: content and experiences, platforms (such as game engines), infrastructure and hardware (including devices and networks), and enablers (such as payment mechanisms and security).

— ?Large technology companies, venture capital (VC), private equity (PE), start-ups, and established brands are seeking to capitalize on the metaverse opportunity. They have already invested more than $120 billion in the metaverse in the first five months of 2022, more than double the $57 billion invested in all of 2021.

— ?關(guān)于元宇宙的壽命和潛力仍然存疑，有些人認(rèn)為它只是一個(gè)改頭換面的游戲平臺(tái)，沒(méi)有什么廣泛的意義。我們不同意這種觀點(diǎn)，我們相信元宇宙有可能成為互聯(lián)網(wǎng)的下一次迭代。它可以通過(guò)沉浸感、實(shí)時(shí)互動(dòng)性、跨平臺(tái)和設(shè)備的互操作性、數(shù)千人同時(shí)互動(dòng)的能力，以及跨越游戲之外的活動(dòng)使用案例，將我們的數(shù)字生活和實(shí)際生活無(wú)縫結(jié)合起來(lái)。

— ?元宇宙的技術(shù)棧有四個(gè)核心構(gòu)建塊：內(nèi)容和體驗(yàn)、平臺(tái)（如游戲引擎）、基礎(chǔ)設(shè)施和硬件（包括設(shè)備和網(wǎng)絡(luò)），以及推動(dòng)者（如支付機(jī)制和安全）。

— ?大型科技公司、風(fēng)險(xiǎn)投資(VC)、私募股權(quán)(PE)、初創(chuàng)企業(yè)和知名品牌都在尋求元宇宙機(jī)會(huì)。在2022年的前五個(gè)月，他們已經(jīng)在元宇宙投資了1200多億美元，比2021年全年投資的570億美元多出一倍。

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Connectivity is the biggest driver for people, followed by the potential to explore digital worlds. Some 95 percent of business leaders expect the metaverse to have a positive impact on their industry within five to ten years, and 61 percent expect it to moderately change the way their industry operates.

— ?While estimates of the potential economic value of文章來(lái)源地址http://www.zghlxwxcb.cn/news/detail-808021.html

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